Sam officially stepped into the advertising world in 1987 as an assistant in an Effects Studio and few years later and joined the largest advertising photography studio The Shooting Gallery. In 1998 he joined Phenomenon Digital art and set up the studio department. In 2001, Sam started his own studio, Boomerang Visual Productions.
Boomerang produces unique and interactive concepts with mostly creative directors, creating excitement & experimental visual that communicates to the audience. They have always been committed to create new forms of media & to accomplish the impossible while working with our clients to capture the vision of their messages.
In these very competitive industries, Sam has proven his ability to stay versatile and flexible, especially in lighting management, capturing camera angles and the mood of the photographs, all of which gained him many clients’ compliments, and landed him in numerous international awards that many peers aspire to achieve, such as the Cannes, D&AD, One Show, CA, Clio, Adfest awards.